It is a traditional yet an assured way of giving information using face-to- face communication technique. Press Conference Malaysia or in any part of the world, holds a distinct place in PR activities. The direct interaction with the press and the media backed by a comprehensive Press Release has always proved to be beneficial in re-positioning/positioning or branding of a service or a product.Even today, when traditional mode of communication is encouragingly making way for digitization, it has same aura and significance. Rather, new ways of complete coverage and attendance during a PC/Press Conference has come up. In the present age, PC is live streamed or uploaded to the media fraternity if they have not been able to be a part of the event.